At Marco Rambaldi’s Spring/Summer 2027 show in Milan, the Sri Lankan-born, Australia-based makeup artist and founder of Beauty by Rosh stepped backstage as makeup director, translating Rambaldi’s characteristically human, expressive world into beauty. Days later, she would also lead makeup for Casa Preti.

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Beauty by Rosh served as makeup partner across both shows, making the independent label the first Australian makeup brand reported to sponsor main-schedule Milan Fashion Week shows in that role. Cats Web News

It is a fairly fabulous sentence to write about a brand that began much further away from the Milan circuit.

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BEFORE THE BACKSTAGE PASS

Rosh grew up in Sri Lanka and originally entered entrepreneurship through marketing before beauty became the bigger obsession. She began creating beauty content in 2016, initially teaching women how to do their own makeup, before moving to Australia and launching Beauty by Rosh in 2020. Beauty by Rosh

There was always more going on than lipstick.

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The brand was built around something Rosh felt the industry still struggled with: actually making room for different complexions, cultures, ages and identities rather than treating inclusivity like an extra shade added at the end of development. Beauty by Rosh positions itself as an Australian-made, vegan and cruelty-free line, with particular attention paid to products suited to brown skin. Beauty by Rosh Sri Lanka

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And Rosh herself never really stayed neatly inside the founder box.

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Before Milan, there were makeup masterclasses, international pop-ups, beauty education and eventually fashion. Earlier in 2026, Beauty by Rosh partnered with four designers on London Fashion Week’s official schedule. Then came Australian Fashion Week, where the brand worked with Gary Bigeni and Karla Spetic. Latest in the News Sphere | The Morning

By September, the next room was waiting.

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THEN CAME RAMBALDI

Marco Rambaldi has never exactly dealt in anonymous beauty.

The Bologna-based designer has built his label around community, craft and individuality, mixing Italian domestic references with gender-fluid dressing, upcycling and a casting language that tends to celebrate character rather than sand it away. LankaTalks

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So naturally, the makeup could not feel too behaved.

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For SS27, Rambaldi's collection explored the idea of home as something intimate, political and deeply personal. The beauty followed that mood. Fresh skin became the base for flashes of graphic liner and colour, with looks that could feel polished one moment and slightly lived-in the next. The intention was less about making every face identical and more about allowing personality to remain visible. Amica

That distinction matters.

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Runway makeup can easily become another piece of uniform. Here, it behaved more like part of the character.

Rosh was credited for makeup on the September 26 show, working alongside hair stylist Giovanni Iovino and the wider Rambaldi creative team. Daily Mood

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And the title makeup director means considerably more than standing backstage with a very good brush roll.

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She assembled artists, selected her team by portfolio and was responsible for maintaining a consistent creative direction while models moved between hair, styling, wardrobe and makeup under the sort of time pressure that makes a normal workday look quaint. LankaTalks

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Glam, yes.

Also logistics, leadership and a mildly terrifying amount of organisation.

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BEAUTY WITH A BUSINESS PLAN

This is arguably where Rosh becomes most interesting.

Fashion has long romanticised the creative genius while conveniently cropping the spreadsheet out of frame.

Rosh seems much less interested in choosing between the two.

She is artist and founder.

Educator and marketer.

The person painting the face and the person whose logo is sitting on the makeup table.

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Beauty by Rosh supplied the products for the Milan shows while also producing backstage photography and video content, meaning the brand was participating in the runway creatively while simultaneously building its own international identity around the moment. Cats Web News

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That is not simply product placement.

It is brand building with very good lighting.

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And for an independent Australian beauty company, getting into rooms traditionally dominated by globally established cosmetics houses carries its own significance. Earlier this year, Rosh spoke about still being hands-on across marketing, branding, customer service and product development. The Sunday Times

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The Milan moment makes more sense when you know that.

She did not arrive as the glossy face placed on top of an existing machine.

She built the machine too.

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THE PART WE LIKE MOST

There is also something refreshingly non-linear about her story.

Rosh has spoken about growing up in Sri Lanka and moving to Australia at 30, describing Milan as one of beauty’s hardest rooms to enter. LankaTalks

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That makes the usual fashion mythology of being discovered at 19 feel rather boring.

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Her career has moved through marketing, blogging, education, product development, entrepreneurship and artistry before reaching this particular backstage. None of those chapters cancel the one before it. They stack.

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Perhaps that is the real lesson here.

There is no singular route into fashion’s most desirable rooms anymore.

Build the skill. Build the perspective. Build the brand if you have to.

Then bring all three through the door.

Rosh Kumarasinghe did.

And Milan gave her the brushes.

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MR FOX™ Creative Index profiles the people making the image happen:

the artists, directors, strategists

and creative minds shaping fashion and beauty from behind the scenes.