Mr Fox is an independent Sydney based creative platform exploring how fashion, beauty and brands become part of culture.
Through Press, we follow the moments making noise.
Through Studio, we turn that insight into ideas, identities and campaigns.


An independent publication covering the campaigns, creative talent
and cultural shifts shaping fashion, beauty and brand culture.


A creative direction and brand strategy studio shaping distinctive identities, brand worlds and campaigns with something to say.

Look closer, ask better questions and notice what others miss.

Every memorable brand needs a point of view people can feel.

Turn good ideas into something clear, considered and culturally relevant.
Mr Fox was founded by May Davidson,
an Australian editor and creative director with a background across media, branding, marketing and fashion.
Built from equal parts curiosity and creative instinct,
Mr Fox brings together the two things Jess is most interested in: memorable stories and smart strategies.

Explore the stories shaping brand culture,
or work with Mr Fox to shape your own.