A platform for stories and strategy.

Mr Fox is an independent Sydney based creative platform exploring how fashion, beauty and brands become part of culture.

Through Press, we follow the moments making noise.
Through Studio, we turn that insight into ideas, identities and campaigns.

Built From Inside
The Brand Room

Mr Fox looks beyond the finished image to find the idea, instinct and creative thinking behind it.
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We cover the campaigns, people and cultural shifts worth paying attention to, then bring that same curiosity to the brands we help shape.

Born in Sydney with its eyes on the wider world, Mr Fox is made for readers, creatives
and brands that like their ideas with a little more bite.
MR FOX PRESS

We watch what’s making noise.

An independent publication covering the campaigns, creative talent
and cultural shifts shaping fashion, beauty and brand culture.

MR FOX STUDIO

We make brands worth noticing.

A creative direction and brand strategy studio shaping distinctive identities, brand worlds and campaigns with something to say.

We’re interested in the why behind the wow.

Stay curious

Look closer, ask better questions and notice what others miss.

Find the story

Every memorable brand needs a point of view people can feel.

Make it memorable

Turn good ideas into something clear, considered and culturally relevant.

WHO'S BEHIND THE SCENES?

Mr Fox was founded by May Davidson,
an Australian editor and creative director with a background across media, branding, marketing and fashion.

Built from equal parts curiosity and creative instinct,
‍Mr Fox brings together the two things Jess is most interested in: memorable stories and smart strategies.

Read the room. Build the brand.

Explore the stories shaping brand culture,
or work with Mr Fox to shape your own.