FASHION. BEAUTY. BRAINS.

With a sharp eye for the campaigns making noise
& the creative minds making them happen.
An independent take on it all.

ON THE FOX RADAR

We look for the campaigns that create desire, the brand codes that become recognisable, and the creative decisions people will be copying next.

Fox Take

Has Victoria finally remembered her secret?

The pink is punching, the wings are excessive and the casting has people talking.

PRETTY THINGS, BAD DECISIONS

Inside Lucinda Babi’s world of rebellious romance, playful nostalgia and fashion with a story to tell.

NEW & IMPROVED. OR JUST RECYCLED?

Is fashion's obsession with its archives becoming an excuse for creative complacency?

WE FOLLOW THE SIGNALS

Discover More

Campaigns with chemistry.
Brands with a point of view.
Creative people moving culture.

MR FOX follows the ideas, imagery and people shaping
what fashion and beauty feel like next.

From major campaign moments to the
creative minds behind them.

FIND OUT MORE

& FOR THE BRANDS

Mr Fox Studio turns cultural intelligence into sharper brand direction, campaign concepts
and content with a clear point of view.

EXPLORE STUDIO

PARTNER WITH MR FOX

Have a campaign, launch or cultural moment
worth decoding?
For press, PR and partnership enquiries, start here.

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